It has come to our attention that GHBA may have celebrated the 50th Anniversary of the PRISM Awards early. The 40th anniversary of PRISM was celebrated in 2015, which led to the Sales and Marketing …
Winning the “Wait and See” Buyer: The Sales & Marketing Trends Reshaping New Home Sales in 2026
By 2026 Sales & Marketing Council President Laurie Wilson, First American Title – Homebuilder Services For many prospective homebuyers today, the question isn’t whether they want a new home. It’s whether they feel confident enough …
Welcome Eliza Wernick – GHBA’s New Office Manager and Special Events Assistant
The Greater Houston Builders Association is thrilled to welcome a new member to TEAM GHBA. Eliza Wernick joined the GHBA staff as office manager and special events assistant in July. Prior to joining GHBA as full-time …
Breaking Down Barriers to Entry: Strategies That are Moving the Needle on New Home Sales
By Laurie Wilson, 2026 Sales & Marketing Council President, First American Title – Homebuilder Services In today’s market climate, homebuilders are reportedly laser-focused on attracting both first-time and move-up buyers by offering aggressive financial incentives …
Help Fill the Bin. Support Those Who Served.
In partnership with HomeAid Houston, the GHBA Sales & Marketing Council is collecting new athletic shoes through August 31 — and every pair makes a difference for veterans on the road to recovery. For veterans …
Why Building Trust Is Your Best Marketing Strategy in 2026
By Laurie Wilson, 2026 Sales & Marketing Council President, First American Title – Homebuilder Services GHBA members know plenty about building new construction homes. But a fresh approach to building trust needs to be “baked …
So Many Rules… So Little Time
By Laurie Wilson, 2026 Sales & Marketing Council President, First American Title – Homebuilder Services You can’t be all things to all people. So, when it comes to sales and marketing, the key to success is …
A Wild West Celebration for Million Dollar Circle Honorees
On March 3, the 2026 Million Dollar Circle Awards, hosted by the GHBA Sales & Marketing Council (SMC), brought a little bit of the Yellowstone ranch to Houston with a Western-inspired celebration at Whiskey River. …
Is the Squirrel Skinny?
By Laurie Wilson, 2026 Sales & Marketing Council President, First American Title – Homebuilder Services Before becoming part of the new home construction industry, one of my former roles was working for a dot-com-era startup company …
Meet Regina, GHBA’s New Major Events and Awards Manager
Regina Robbins joined TEAM GHBA in January, arriving just in time to dive into a busy season of New Year events. As the major events and awards manager, Regina supports the Sales & Marketing Council …
“Solid Gold” Winners Crowned at 2025 PRISM Awards 50th Anniversary
The 2025 Houston’s Best PRISM Awards, hosted by the GHBA Sales & Marketing Council (SMC), sparkled even brighter than ever as the association marked the golden milestone—50 years of recognizing excellence in homebuilding. On October …
Five Benefits of New Home Construction
By Morgan Peters, Communications Director, Greater Houston Builders Association In Houston, first-time homebuyers have plenty of options when it comes to purchasing a new or existing home. You can essentially live anywhere in the Greater …
Million Dollar Circle 2025: A Peaky Blinders Night to Remember
On March 18, the 2025 Million Dollar Circle Awards, hosted by the GHBA Sales & Marketing Council, transported members straight into the roaring 1920s with a Peaky Blinders-inspired celebration at the Hyatt Regency Houston West! …
IBS 2025: Celebrating GHBA’s Standout Moments
Article by Morgan Peters, GHBA Communications Director In February, Greater Houston Builders Association members traveled to Las Vegas for the 81st NAHB International Builders’ Show® (IBS) – the world’s largest annual light construction show. This year’s …
Sales & Marketing Council Give Love Drive
On Thursday, December 5, board of director members of the Greater Houston Builders Association’s Sales & Marketing Council (SMC) donated essential items to Isaiah 117 House, an organization that provides a comforting home for children …