The Greater Houston Builders Association is thrilled to welcome a new member to TEAM GHBA. Eliza Wernick joined the GHBA staff as office manager and special events assistant in July. Prior to joining GHBA as full-time …
Breaking Down Barriers to Entry: Strategies That are Moving the Needle on New Home Sales
By Laurie Wilson, 2026 Sales & Marketing Council President, First American Title – Homebuilder Services In today’s market climate, homebuilders are reportedly laser-focused on attracting both first-time and move-up buyers by offering aggressive financial incentives …
Help Fill the Bin. Support Those Who Served.
In partnership with HomeAid Houston, the GHBA Sales & Marketing Council is collecting new athletic shoes through August 31 — and every pair makes a difference for veterans on the road to recovery. For veterans …
Why Building Trust Is Your Best Marketing Strategy in 2026
By Laurie Wilson, 2026 Sales & Marketing Council President, First American Title – Homebuilder Services GHBA members know plenty about building new construction homes. But a fresh approach to building trust needs to be “baked …
So Many Rules… So Little Time
By Laurie Wilson, 2026 Sales & Marketing Council President, First American Title – Homebuilder Services You can’t be all things to all people. So, when it comes to sales and marketing, the key to success is …
A Wild West Celebration for Million Dollar Circle Honorees
On March 3, the 2026 Million Dollar Circle Awards, hosted by the GHBA Sales & Marketing Council (SMC), brought a little bit of the Yellowstone ranch to Houston with a Western-inspired celebration at Whiskey River. …
Is the Squirrel Skinny?
By Laurie Wilson, 2026 Sales & Marketing Council President, First American Title – Homebuilder Services Before becoming part of the new home construction industry, one of my former roles was working for a dot-com-era startup company …
Meet Regina, GHBA’s New Major Events and Awards Manager
Regina Robbins joined TEAM GHBA in January, arriving just in time to dive into a busy season of New Year events. As the major events and awards manager, Regina supports the Sales & Marketing Council …
“Solid Gold” Winners Crowned at 2025 PRISM Awards 50th Anniversary
The 2025 Houston’s Best PRISM Awards, hosted by the GHBA Sales & Marketing Council (SMC), sparkled even brighter than ever as the association marked the golden milestone—50 years of recognizing excellence in homebuilding. On October …
Five Benefits of New Home Construction
By Morgan Peters, Communications Director, Greater Houston Builders Association In Houston, first-time homebuyers have plenty of options when it comes to purchasing a new or existing home. You can essentially live anywhere in the Greater …
Million Dollar Circle 2025: A Peaky Blinders Night to Remember
On March 18, the 2025 Million Dollar Circle Awards, hosted by the GHBA Sales & Marketing Council, transported members straight into the roaring 1920s with a Peaky Blinders-inspired celebration at the Hyatt Regency Houston West! …
IBS 2025: Celebrating GHBA’s Standout Moments
Article by Morgan Peters, GHBA Communications Director In February, Greater Houston Builders Association members traveled to Las Vegas for the 81st NAHB International Builders’ Show® (IBS) – the world’s largest annual light construction show. This year’s …
Sales & Marketing Council Give Love Drive
On Thursday, December 5, board of director members of the Greater Houston Builders Association’s Sales & Marketing Council (SMC) donated essential items to Isaiah 117 House, an organization that provides a comforting home for children …
2024 PRISM Award Winners Dazzle at Met Gala-Inspired Event
The 2024 Houston’s Best PRISM Awards, hosted by the GHBA Sales & Marketing Council (SMC), turned heads and dropped jaws as it brought the glitz and glamor of the Met Gala to Houston on October …
SMC’s Million Dollar Circle Tops $14 Billion in New Home Sales for 2023
On February 13, Fat Tuesday, the GHBA Sales & Marketing Council (SMC) enjoyed “A Night in the French Quarter” as we honored the Million Dollar Circle winners. The SMC krewe “let the good times roll” …