The Sales & Marketing Council (SMC) is a forum for new home industry professionals to meet, network and exchange ideas. Houston's Sales & Marketing Council is proud to hold the title of the largest SMC in the country.

The SMC is committed to the education, motivation and growth of its membership—those who represent the epitome of professionalism in the marketing, merchandising, and sales of new homes. The council consists of GHBA members who are dedicated to the professional sales or marketing-related disciplines of the industry, including new home sales and those who support the activity of new home sales. The SMC includes employees of home builders, developers and associate members.

MEMBERSHIP has its PRIVILEGES

Become a member of the GHBA Sales & Marketing Council (SMC) and discover opportunities for yourself and your company. SMC members enjoy the benefits of year round involvement in this industry-leading organization.

Join SMC Today

Membership Has its Privileges

Network with million dollar producers and industry leaders
Stay current on the latest new home industry trends
Learn new ways to grow your business or improve your performance
Continue your education with an NAHB designation specifically designed for this market segment
Community involvement
Prestigious affiliations and opportunities for recognition
Receive Sales+Marketing Ideas magazine – a national publication specific to this segment of the industry

How Do I Join?

Email Kat Creech or call 281-664-1428.

Dues for an Individual Membership are $100 and include discounts towards meetings and events.

Affiliate SMC Membership is $229 and affords those SMC members their own searchable listing on the GHBA website, a 100 word write-up in Houston Builder magazine and an annual magazine subscription.

UPCOMING SMC EVENTS

Sales & Marketing Council Events

The Sales and Marketing Council is responsible for Houston’s Best PRISM Awards each year, which help promote builders, developers, remodelers and associate members to the public as well as reward them for their stellar performance in the industry.

Networking and educational events are held several times throughout the year and offer an opportunity for professionals to learn about relevant industry topics and exchange ideas. The Battle of the Builders is held annually and promotes continuing education through healthy competition. Top producer designations are awarded each quarter and annually in order to recognize sales professionals for their hard work and dedication to new home sales. Texas Bash is a family-friendly outing to Minute Maid to watch the Houston Astros 'swing for the fences.'

Sponsorships are available for all SMC events. Email Kat Creech to learn more.

Here's what our members say:

Love, love, love the classes

Love, love, love the classes. GHBA has had a couple more Marketing type classes this year which is wonderful. Our businesses aren’t just about building homes, we have to market them first to sell them! Keep up the good work!!

—Jenifer Moore, ROC Homes Texas LTD

My second family

The GHBA is an important part of my career in the new home building industry. I have met so many wonderful professionals and have enjoyed forming some amazing friendships over the last 12 years of being a member. Serving on the SMC board has been very rewarding and it is an honor to give back to my industry as a passionate volunteer. Happy 75th anniversary to my second family at the GHBA and may you have many more!

—Laurie Wilson

First American Title-Homebuilder Division

More testimonials

Sales & Marketing Council Leadership

2023 Executive SMC Board

Shannon Gaskamp, Legend/Princeton Classic Homes
Jill Roe, First America Homes
Shirmel Gumbs-Heyliger, Do 1 Thing Real Estate
Royce Brooks, The Signorelli Company
Aimee McCauley, CLM Mortgage

Board Members

Johnnye Barrera, AdMANgination
Andre Beraud, Yes to Real Estate, LLC
Vicki Cheairs, Longbridge Financial
E. L. Craine, Monarch Title
Lori Evans, Hillwood
Scott Gardner, Core Details
Lea Harper, Celebration Title Group
Emily Heineman, Caldwell Companies
Gigi Lilly, Texas Monthly
Laura Mallett, Envoy Mortgage
Angelina Naspretto, First America Homes
Rebecca Summers, Shea Homes

Chastity White, LEVELTX Corp
Laurie Wilson, First American Title

2023 Alternates

Jaime Garza
Tyler DePascal, The Seth Brothers- EXP