ASGi Homes Breaks Ground on Benefit Home in Conroe

Terry SwensonBenefit Homes Project, Featured

L to R: Matthew Reibenstein, Royal Design Build; Scott Merovitch, Benefit Homes chairman; Aimee Bertrand, GHBA; Bill and Colleen Ellison, ASGi Homes; Kendall McDermott, HomeAid Houston president; Lee Kirgan, Operation Finally Home; and Craig Spriggs, ASGi Homes.

Two American flags set the stage over the homesite where nearly 100 guests gathered on March 1, to celebrate the official GHBA Benefit Homes Project groundbreaking. ASGi Homes hosted the festivities as a 2023 Benefit Homes builder. ASGi Homes is constructing its Olivia plan in the new community of Williams East Reserve in Conroe, Texas. It is also the first home to be built in the neighborhood.

ASGi is donating construction management, and even before breaking ground, has recruited its loyal vendors, suppliers, and trades to donate more than 100 percent of the cost of construction. The home will include amenities and features that are in demand by today’s smart homebuyer. The homesite was also donated by the community’s developer Ellison Development—part of the ASGi family of companies. Williams Reserve East is a 46-home community.

Once the home is sold at market value, proceeds from the sale will benefit Operation Finally Home and HomeAid Houston.


Special guests at the event included Commissioner Robert Walker, Montgomery County Precinct 1; Judge Wayne Mack, Justice of the Peace Precinct 1; Lieutenant Scott Spencer, Montgomery County Sheriff’s Office and seven members from the Montgomery County Fire Department who arrived in a Montgomery County fire truck to help celebrate the launch of construction.

The groundbreaking ceremony was opened by Scott Merovitch, chairman of the Benefit Homes Project with additional remarks made by Aimee Bertrand, CEO of the GHBA; Bill Ellison, founder and president of ASGi Homes; Craig Spriggs, purchasing director for ASGi Homes; Kendall McDermott, president of HomeAid Houston; and Lee Kirgan, vice president of Operation Finally Home. Concluding the remarks was Colleen Ellison, co-owner and sales and marketing for ASGi.

“We are excited to have ASGi Homes as a part of this GHBA charity fundraiser,” said Scott Merovitch. “They are a huge supporter of not just the GHBA, but the community as a whole. Their range of quality product and professionalism have helped make their brand popular among individuals and families looking for affordable housing at a lower rate to help break the cycle of renting an apartment. Today’s turnout was a testament to their vision and commitment to the community.”

“Serving the community remains our focus. We are energized when each of our buyers achieve homeownership. This project is a multiplier. We not only get to put a family into our newest community, Williams Reserve East, but the proceeds will go to help many more. We are grateful to the GHBA for thinking of us for this worthy cause.”

Bill Ellison, ASGi Homes

ASGi’s Olivia floor plan is a one-story, 1,932-square-foot design with three bedrooms, two full baths, an open-concept common area and a study that could flex to a fourth bedroom. The home will feature tile flooring, granite countertops, 42-inch cabinets, a kitchen island and 9-foot ceilings. The home will also have a three-car garage.

ASGi’s Olivia floor plan

Williams Reserve East is located in Conroe along FM 1484 east of Bowder Traylor Road. ASGi Homes is the exclusive builder in the community, offering nine floor plans for homesites that are three-quarters of an acre or larger. Pricing is from the $270,000s, and floor plans range from 1,200 to 2,374 square feet.

For information about ASGi Homes visit or call 936-703-2477.

About the Author

Terry Swenson


A writer and a photographer, Terry Swenson is GHBA's director of public relations.